Here's the thing: you don't have different brains for different situations.

You have one nervous system. Four core primitive states. One Charlie noticing shifts. One Dai filling gaps with assumptions.

Whether you're spiralling about money, losing it at your kids, freezing in meetings, or picking fights with your partner—it's the same mechanics underneath. Different triggers, same system.

Anxiety? Charlie's noticed a shift in your Safety or Clarity states. Dai's filling the gaps with worst-case scenarios from his library. You're having a Type 4 reaction based on outdated information.

Parenting meltdowns? Charlie's clocked shifts in your Self state (competence as a parent) or Safety state (loss of control). Dai's adding meaning from when you were parented. Same process.

Work stress? Safety (job security), Self (competence), Clarity (expectations), Gain/Loss (recognition, resources). Charlie notices. Dai interprets. You react.

Relationship conflicts? All four states, constantly shifting. Safety (emotional security), Gain/Loss (attention, priority), Self (worth, validation), Clarity (understanding each other). Same team, same mechanics.

Once you understand how Charlie and Dai work, you can apply it anywhere. The frameworks don't change. The context does.

That's our motto: Anticipate. Accept. Adapt.

Anticipate which states are likely to shift in different situations. Accept that Charlie will notice (that's his job). Adapt how you respond based on reality-testing Dai's assumptions.

Same tools. Every area of your life.

No. This is very much for adults. Adults who are tired of feeling hijacked by their own reactions.

Charlie is your primitive brain—represented as a warm, enthusiastic cockney chimp (primate = primitive, get it?). His job is simple: notice when things shift. That's it. No judgment, no fixing, no deciding what to do about it. Just noticing.

"Cor, your Safety state's proper wobbly!" "Blimey, look at that Gain state shift!" "Your Clarity's gone all foggy, hasn't it?" "Oi, someone's just knocked your Self state!"

Charlie monitors four core primitive states constantly: Safety, Gain/Loss, Clarity, and Self. Not emotions themselves, but the fundamental shifts that trigger emotional reactions.

Dai is your subconscious—sometimes a cuddly, helpful mate, sometimes a monster. Dai searches his experience library for similar situations, fills information gaps with assumptions, and provides meaning based on accumulated experiences (accurate or otherwise). When Dai's working with good information? Brilliant. When he's working blind with misinterpretations from 1987? That's when the monster emerges and you lose it over something that doesn't warrant it.

We use characters because your brain remembers stories better than concepts. Especially ADHD brains. Especially when you're already activated and can't think straight.

It's the same reason pilots use simple checklists instead of aviation theory when the engine's on fire. You need something your brain can grab onto quickly.

So yes, there's a chimp and a monster. But this isn't a children's book. This is about understanding the very real, very adult mechanics of why you react the way you do—and how to intervene when those reactions aren't helping you.

I have ADHD and built this the way my brain actually works.

Most courses and programmes are designed for neurotypical brains. Sit through six hours of content. Remember what was in module three. Apply it next Tuesday when you're triggered.

Yeah, that doesn't work for us. Or most people for that matter.  

Here's what does:

Simple frameworks you can actually remember. Five phases. Four core states. Not fifty steps. Not complicated processes that require you to remember what colour your anger is on a Tuesday, or what letters relate to you today in this situation.

Downloadable Cheat sheets. Visual. Quick reference. When you're in the middle of a situation and your brain's gone offline, you need something you can glance at that reminds you what to do.

Daily touchpoints. ADHD brains need regular reminders. Morning videos to set your intention. Evening check-ins. Not because you're broken, but because your working memory is pants and you need the structure.

Immediate answers when you're stuck. Not "wait until next week's Q&A session." When you have a question or you're spiralling, you can ask. ADHD doesn't do well with "I'll figure this out later." I'm also building an automated chatbot with all my frameworks for even faster short term solutions!

No shame. No "just try harder" rubbish. You're not broken. Your nervous system is just more reactive. These frameworks help you work with your brain, not against it.

A community of people who get it. Other ADHD'ers who understand that emotional regulation isn't about "calming down"—it's about having tools that work when your brain's already hijacked the car.

If you don't have ADHD don't worry, it's not all about ADHD in here.  However, what works for ADHD can also help people without it for daily use as well as help understand your family and friends and colleagues who do have ADHD!

This is structure without rigidity - no-one's forcing you to do anything.

Support without judgment - you're human - don't give yourself a hard time about it too!

And frameworks that actually stick because they're designed for how we're wired - simple, straightforward, easy to reference (when you remember!)